2026 average cost per lead: CA$42.53

AI-powered agency for dealers

The lead generation agency, on steroids.

Inculeader is a premium agency that pairs high-intent PPC with an AI-powered CRM — an in-app assistant that works your leads, automated texting, and in-app calling, all in one place.

AI Assistant Automated Texting In-App Calling
A Jeep Wrangler with an AI-gathered credit application lead file
Credit Application
Lead #4821
Primary Applicant
NameSarah Mitchell
VehicleJeep Wrangler
Income$4,200/mo
Co-Signer
Obtained
NameJames Mitchell
Income$6,500/mo
Documents
Driver's License Uploaded
Proof of Income Pending
Co-signer gathered by AI assistant

Groups we've worked with

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Meet Maya

Meet Maya.

Maya is the AI sales assistant we build into every dealership's lead flow — she answers new leads in seconds, qualifies them by text, and follows up for months. Try her right here, then see everything she handles.

BCS Auto Sales dealership
BCS Auto Sales logo
"Best month so far with 7 deals."
9.33% closing ratio 370% return on ad spend & fees

Tim Tucker • Director of Finance at BCS Auto Sales

Download Case Study

Lead types we generate

Every campaign funnels ad spend through a targeted experience built to convert your specific audience.

Credit opportunities

Capture shoppers ready to explore financing and credit options.

Test drive bookings

Turn interest into showroom visits with booked test drives.

Trade-in offers

Generate trade-in valuations that open upgrade conversations.

Custom lead types

Vehicle inquiries, service leads, and whatever your store needs.

Free with every plan

Your Inculeader leads, simplified

A free CRM built for dealers and brokers. Manage your leads, customers, and billing alongside Inculeader, all in one place.

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Contact2
Booked1

Drag-and-drop pipeline

See every lead across all your brands at a glance. Drag them through custom stages so nothing slips through the cracks.

AI Assistant

AI-powered lead assistant

A coachable, goal-oriented AI that texts your leads and gets things done. Deploy it to complete a full credit application, find a co-signer, or book a test drive, all on its own.

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incoming lead

Automatic lead capture

Every ad campaign routes leads straight into your pipeline. No manual entry, no missed opportunities.

Content Box

Upload lot tours and vehicle photos once. Inculeader pulls them straight into your ads, no back-and-forth.

SMS and calling in one place

Call the customer or co-signer right from the lead, or dial any number manually, all in-app. Text conversations stay with the lead too.

Follow up tomorrow

Notes & follow-ups

Jot down what matters and set reminders so you never forget to call a lead back. Stay on top of every deal.

How it works

From first conversation to leads in your pipeline.

01

Build your outline with AI

Our assistant guides you through your goals, ad spend, lead types, and billing to draft a tailored plan.

02

Review with Andrew

Book a call to walk through your outline and finalize launch details.

03

Sign & set up billing

Sign the service agreement and add your card for the setup fee and monthly billing.

04

Leads flow into your CRM or ours

We launch your targeted experience and route leads to your in-house CRM, or ours, a free AI-powered CRM by Inculeader.

Our agency-wide average cost per lead

Based on CA$6,829,333.47 of advertising spend managed in Canada.

Every campaign we manage, averaged by year.

2026CA$42.53
2025CA$38.54
2024CA$34.83
2023CA$39.14
2022CA$49.80
2021CA$63.72
2020CA$62.62
2019CA$68.17

What clients say

Recommendations from dealers and partners who've worked with Inculeader.

I've worked with Andrew for 6 years and he is everything you want in a lead provider. Prompt. Transparent. Strong supply and stronger leads. Data driven and open to discussion how we can win together.

Tom Abram

General Manager at Go Auto

Worked with Andrew but at different companies · March 5, 2026

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Andrew Hutchinson, Founder & CEO of Inculeader, at Canada's Used Car Week 2024
Meet the founder

Meet Andrew

Andrew Hutchinson is the Founder & CEO of Inculeader, a 2024 ARC Top 40 honouree building modern digital platforms that connect consumers, dealers, and lenders across Canada. With a focus on high-intent PPC and AI-powered CRM tools, Andrew helps dealerships and brokers generate more qualified leads and close more deals — all from one place.